Fractional CMO vs. Interim CMO vs. Marketing Consultant
Apr 14, 2023
3 min read
Updated: Dec 1, 2025
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About the Author
Richard McClurg helps B2B tech founders and CEOs get clear on who they're for, what makes them different, and how to explain it so customers understand. He then builds a strategy that shows them exactly what to do next. With 20+ years of marketing leadership, Richard has helped scale companies from $1M to $100M+ across telecommunications, semiconductors, and tech sectors. He created the Real MARKETing approach: Clarity → Strategy → Execution.
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