What You Get With a Fractional CMO
Structure, strategy, and momentum — delivered part-time, without compromising impact
Most growing B2B companies hit a point where the founder or CEO can’t keep running marketing. But hiring a full-time Chief Marketing Officer is too expensive, too early, or just too risky.
A fractional CMO gives you senior-level expertise on a part-time basis — someone who can set direction, align teams, and turn scattered tactics into a real marketing function.
I step in as your strategic marketing lead, working part-time (usually 1–3 days/week), focused on what actually drives results.
Clarifying positioning and messaging
Building a go-to-market plan that aligns with business goals
Guiding execution — whether that’s internal teams, freelancers, or agency partners
Tracking what’s working (and fixing what’s not)
You get a thinking partner who brings structure, strategic focus, and accountability — without the overhead of a full-time exec.
"A fractional CMO brings clarity, focus, and momentum — right when your business needs it most."
What a Typical Engagement Looks Like
Every company’s situation is different — but most fractional CMO engagements follow a structured path. You get clarity, direction, and guidance through a flexible 4-phase model.
Diagnose the Gaps
I start by assessing what’s working — and what’s not. That includes interviews, data review, past efforts, team capabilities, and current positioning.
Clarity before strategy. Always.
Set the Strategy
Together, we define clear goals, sharpen your positioning, identify ideal customers, and create a focused go-to-market plan.
You’ll get a strategy with clear priorities and context to back it up.
Guide Execution
I stay involved to help your team follow through — whether that means supporting internal execution, managing vendors, or coaching team members.
This isn’t “set it and forget it.” I stay close to the work to help you move faster.
Track, Adjust, Scale
We review progress, measure what matters, and make adjustments. If you’re scaling or building your team, I help transition knowledge and leadership.
You can dial support up or down depending on your stage.
Is Fractional Marketing Leadership Right for You?
Fractional marketing leadership isn’t for everyone — and that’s okay. Here’s how to tell if it’s a strong fit.
No fluff. No filler. Just focused guidance and execution that actually works.
Good Fit
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B2B company with complex sales cycles
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Lean or no internal marketing leadership
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Growth mindset, but lacking clarity and strategic focus
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Needs part-time senior marketing guidance — not a full-time exec
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Willing to invest in strategy, not just execution
Not Ideal
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Are looking for someone to run paid ads or manage freelancers full-time
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Expect a quick fix without foundational work
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Sell transactional products with a simple buying journey
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Want tactics only, not interested in strategy
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Aren't ready to collaborate or provide leadership team access
Still have questions? Book an Exploratory Call and we'll talk it through.
Trusted by Lean, Growth-Minded Teams
“Richard was a fantastic resource for our early-stage startup, bringing a wealth of marketing experience. With his guidance, we refined our strategy and focused our limited resources for the biggest impact.”
Micah Gold-Utting, Head of Sales