About Richard McClurg
Strategic Go-to-Market & Marketing Advisor · Fractional CMO
Most B2B companies don’t need more marketing — they need better marketing.
The kind that starts with clarity:
→ Clarity about what the market actually needs
→ Clarity about what makes you meaningfully different
→ Clarity about who values that difference
Only then do you build a strategy that aligns and execution that delivers.
That’s Real MARKETing. And that’s where I come in.
Where I'm Coming From
After 20+ years leading marketing in B2B tech companies — across software, hardware, cloud, and services — I’ve seen the same story repeat: teams spinning their wheels because they lack the foundations.
I started McClurg Marketing to fix that.
Whether you’re a startup looking to scale, a team launching a new product or service, or a founder who’s outgrown DIY marketing — I help you get unstuck.
No fluff. No filler. Just the clarity, strategy, and guidance to actually move forward.
This isn’t about blindly applying best practices. It’s about doing what actually works for your stage, market, and team.
What I Bring to the Table
Ways We Can Work Together
I partner with lean B2B teams as a: ​
Fractional
CMO
​Ongoing marketing leadership without the full-time overhead.
I step in to set direction, guide execution, and act as part of your leadership team.
​
Strategic
Advisor
A trusted sounding board to keep strategy sharp and priorities clear.
Ideal for teams that need guidance, not hand-holding.
​
Project-Based Consultant
Focused sprints for positioning & messaging or go-to-market strategy.
A great fit when you need clarity fast — and a plan you’ll actually use.
​
However we work together, you get:
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Clear, no-fluff communication
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Flexible engagement that fits your stage and needs
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Strategy that actually gets used — not just filed away
Sometimes that means starting small and scaling. Sometimes it means stepping in as your marketing lead to drive the whole function. Either way, I act as part of your team, not just a voice on the outside.
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Not sure where to start? Let's talk it through.​
Beyond the Bio
When I’m not helping clients or mentoring up-and-coming marketers, you’ll probably find me underwater (scuba diving), on the big lake (sailing), or attempting to stay relatively upright on skis.
Apparently, I like a bit of a challenge—just not the predictable kind.
Which probably explains a lot about my career in marketing.
Get Clear. Get Focused. Move Forward.
If you’re ready to stop guessing — and start building a plan that actually works — let’s talk.
We’ll unpack where you are, what’s in your way, and how I can help.
No pressure. No pitch deck. Just a real conversation.
Want more background first? View my LinkedIn profile →