Waterloo Region & Canada-wide
B2B Marketing Consultant
for CEOs and Founders
Get clear on positioning, messaging, and a focused marketing plan.
Project-based support for CEOs and founders who need strategic clarity and direction. Need ongoing leadership? Continue with me as your Fractional CMO.
In 20 minutes, I'll map where you are, what’s in the way, and the right engagement to move forward.
Who's It For
You’re a CEO or founder working with a head of sales or marketing lead. You need positioning clarity or a go-to-market plan. I deliver the specific outputs you need—positioning document and messaging guide or a prioritized marketing plan—and can continue as your fractional CMO if ongoing leadership and guidance makes sense.
Ways We Can Work Together
Start with a project-based sprint, continue with part-time leadership, or keep it light with advisory.
How This Works
Four steps, zero fluff: a quick fit call, a proposal, a focused sprint, and a clean handoff—or ongoing guidance if that’s the right move.
Exploratory Call
20 mins
We clarify goals, constraints, and whether a sprint or Fractional CMO engagement is the right lever.
Proposal
1-3 days
I draft a short proposal with scope, timeline, and investment; we tune it together to ensure alignment.
Sprint Delivery
2-12 weeks
We'll clarify your positioning and messaging, or craft a marketing plan with prioritized actions to achieve your objectives.
What's Next
Tailored to needs
Handoff to your team or external partners, or I can continue to guide execution.
What This Looks Like in Practice
Here are a few ways CEOs and leadership teams have used my sprints to get unstuck.
Tech Hardware
(Founder-CEO + Sales Lead)
Problem: No clear marketing plan; scattered activities, limited data, and uncertainty around what’s working.
Approach: Strategy Sprint + GTM Plan. Defined three strategic pillars, prioritized the top plays, and created a go-to-market brief to align internal and external teams.
Outcome: Clarity on where to focus and why, with a roadmap tailored to lean execution and evolving capacity.
Deliverables:
✔ Strategy brief
✔ Ranked tactic roadmap
✔ Leading/lagging KPIs
✔ Prioritization tool
Tech Services
(Managing Partners)
Problem: Blurry category; mixed messaging, soft pipeline.
Approach: Positioning Sprint. Clarified unique value, ideal customers, and category label, answering the buyer's 'what are you?' question.
Outcome: Leadership alignment and decisions that set the foundation for sales pitch deck, website copy, and campaigns.
Deliverables:
✔ Positioning statement
✔ Positioning canvas
✔ "Best fit" customer profile
✔ Category/lexicon guide
Enterprise Software
(CEO + Marketing Lead)
Problem: No marketing plan; unclear what's working; limited resources.
Approach: Strategy Sprint + Prioritized Plan. Audited positioning and current activities; clarified goals and ICP; selected channels; built a prioritized 6-month plan.
Outcome: Team alignment; ad-hoc activity replaced with focused execution and simple success metrics right-sized for stage of growth.
Deliverables:
✔ One-page summary (for leadership)
✔ 6-month plan
✔ Success measures
✔ Prioritization matrix
I tailor every sprint. Sharp positioning already? Great, let’s go straight to strategy and a prioritized plan.
Book an exploratory call and we'll map the right next step.
"Richard was a fantastic resource for our early-stage startup, bringing a wealth of marketing experience.
With his guidance, we refined our strategy and focused our limited resources for the biggest impact."
— Micah Gold-Utting, Head of Sales, FractalEV
Still have questions? Book an Exploratory Call and we'll talk it through.
Ready to Get Clear and Move Forward?
Whether you’re navigating growth, repositioning, or need structure for your marketing, I can help you align leadership, sharpen messaging, and set a focused 90-day plan.
Let’s talk through your goals and decide if a sprint or fractional leadership is the right lever.