Positioning & Messaging Sprint
Clarify what makes you different—and who actually cares.
If your messaging is fuzzy, your team struggles to explain your value, or prospects don't immediately "get it," this sprint is the reset.
We dig into your market, your buyers, and what actually makes you meaningfully different—so your messaging lands instead of bouncing off.
20 minutes to align on whether positioning is the right lever to pull.
Signs You're Ready
Prospects are confused
It takes multiple conversations (or a demo) before they understand what you do and why it matters.
Your team explains it differently
Ask sales, marketing, and product to describe what you do—and you'll get three different answers.
Competitors all sound the same
When prospects compare you to alternatives, they say everyone looks alike. You're not differentiated—you're just another option.
If any of these ring true, this sprint will help.
Who's It For
Good Fit
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Lean B2B teams with complex, multi-stakeholder sales cycles
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Team can't clearly articulate what makes you different
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Messaging shifts week to week—no consistency
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Need positioning clarity before strategy or execution
Not Ideal
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Consumer-focused businesses with simple buying journeys
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Already have strong, validated positioning—just need to execute it
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Looking for a quick messaging refresh without deeper positioning work
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Want tactics only, not interested in strategic foundation
What You'll Get
Here's what you'll walk away with—built to work together as a system.
Positioning Statement & Canvas
The foundation: who you're for, what makes you different, why it matters, and what alternatives you're displacing.
Everything distilled onto a single canvas your team can reference—backed by the detailed statement that gets everyone aligned.
Lean Messaging Framework
The bridge from positioning to execution. How to talk about what you do in sales conversations, on your website, and in marketing materials.
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Value propositions
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Key messages
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One-liner (10 seconds)
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One paragraph (30 seconds)
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Proof points
Positioning Brief
The context: market analysis, competitive landscape, customer insights, and the rationale behind your positioning.
Use it to onboard new hires, brief agencies, or align leadership.
"Richard was a fantastic resource for our early-stage startup, bringing a wealth of marketing experience.
With his guidance, we refined our strategy and focused our limited resources for the biggest impact."
— Micah Gold-Utting, Head of Sales, FractalEV
Still have questions? Book an Exploratory Call and we'll talk it through.