Is Positioning Holding You Back?
Five questions. Two minutes. Real answers.
Most B2B teams don't have a marketing problem—they have a sequencing problem. They jump to tactics before getting clear on positioning.
When prospects don't immediately "get it," when your team explains what you do differently every time, or when deals stall in evaluation—that's usually because positioning was skipped or rushed.
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This diagnostic will tell you:
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Whether positioning is holding you back
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How significant the problem is
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What to do about it
Takes under 2 minutes. No email required.
What is Positioning?
Positioning isn't your tagline or your value prop. It's the strategic foundation that defines:
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Who you're for (and who you're not for)
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What makes you meaningfully different
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Why that difference matters to your ideal customer
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What alternatives you're replacing
When positioning is clear, everything else gets easier—messaging, sales conversations, marketing execution. When it's fuzzy, everything's harder.
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Read more: Avoid Face-Plants with Proper Product Positioning→