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Marketing Strategy
& Prioritized Plan

A strategy sprint for lean B2B teams with complex sales cycles

Objective-aligned roadmap with high-impact priorities and success metrics — not random tactics.

20 minutes to align on goals, constraints, and whether this sprint is the right lever.

Signs You're Ready

Pipeline is soft

Lots of activity,  few good meetings.

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No single plan

You can’t name the three priorities for the next 90 days.

Decisions stall

Sales, marketing, and product aren’t aligned—no one’s empowered to call it.

If any of these ring true, this sprint will help.

Who's It For

Good Fit
  • Lean B2B teams
     

  • Complex, multi-stakeholder sales
     

  • Need a plan without a full-time marketing leader

Not Ideal
  • Product-led SaaS with no sales function
     

  • Looking for "more leads now" or execution-only help without upstream decisions

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What You'll Get

Here's an example of what you'll get, but we'll tailor it to your needs.

Roadmap

Strategy & Roadmap

The plan: goals, strategy pillars, channels, prioritized initiatives. 

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Success metrics (KPIs/OKRs): leading & lagging indicators with targets and owners.

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Exec-ready presentation for leadership sign-off.

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Appendix for the execution team (supporting data, rationale, reference material).

Brief

GTM Strategy Brief

Business context:
company objectives, market trends, competitive landscape, positioning, segments, key stakeholders in customer buying groups, ideal customer profiles (ICPs).

 

Built to onboard new hires and brief external marketing partners fast, without re-explaining the backstory​.

Prioritization

Prioritization Tool

Simple scoring to rank initiatives now and later.

 

Keep prioritizing future ideas and avoid the shiny-object trap.

"Richard was a fantastic resource for our early-stage startup, bringing a wealth of marketing experience.

With his guidance, we refined our strategy and focused our limited resources for the biggest impact."

— Micah Gold-Utting, Head of Sales, FractalEV

Things You Might Still Be Wondering

Still have questions? Book an Exploratory Call and we'll talk it through.

Get a Plan Your Team Will Actually Use

Objective-aligned roadmap with high-impact priorities and success metrics — not random tactics.

 

Let’s align on your goals, constraints, and whether this sprint is the right lever.

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