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Free B2B Marketing Resources

Proven guides, templates, and diagnostic tools to help B2B companies nail positioning, sharpen strategy, and accelerate growth. No email required.

Mobile Phone featuring McClurg Marketing Positioning Diagnostic

Is Positioning Holding You Back? 

Answer 5 questions and discover if unclear positioning is costing you deals.

Designed for lean B2B teams with complex sales cycles, this diagnostic identifies positioning problems like messaging confusion, team misalignment, and weak differentiation. Takes under 2 minutes. No email required.

Guides & Cheat Sheets

Laptop showing results page from the Marketing Foundation Scorecard

Assess the Strength of Your Marketing Foundation 

Answer 22 questions and you'll receive a personalized report

Designed for B2B organizations at any stage—from startups to mature enterprises—the Marketing Foundation Scorecard pinpoints your marketing blind spots and delivers immediate, actionable insights.

MARKETing Matters Newsletter

Sign up to receive a monthly newsletter on B2B marketing topics to help you compete effectively and win.

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