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Marketing Advisory Services

Are you looking for flexible, expert guidance to navigate your marketing challenges? My Marketing Advisory Services offer tailored options to meet your needs, whether you’re looking for a focused one-time session, ongoing strategic advice, or support after a Fractional CMO engagement.
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Explore the advisory options below to find the right fit for your business.

Flexible Advisory Services to Fit Your Needs

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Power Hour
 
    Need quick insights to tackle an immediate challenge? The Power Hour is a one-hour, focused session designed to help you break through specific marketing obstacles and gain clarity on your next steps.
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Ongoing Marketing Advisory
    For businesses needing ongoing expert guidance, I offer flexible support. This can include weekly or bi-weekly calls to address questions, refine strategies, and provide tailored continuous advice.
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Ongoing Advisory for Fractional CMO Clients
After completing the transition phase of a Fractional CMO engagement, some clients choose to retain advisory support. This ongoing option provides continued guidance, ensuring continuity and expert insights. 

Some of the Ways That I Can Help    

Customer Journey Mapping
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Identifying gaps and points of friction across your brand touchpoints that may be blocking your pipeline or customer expansion efforts. Recommending areas of improvement.  

Go-to-Market Evaluation

Evaluating your GTM plans for new product or service launches and offering insights based on lessons learned from other companies.

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Marketing Strategy Guidance

Analyzing your marketing strategy and plan to identify what’s missing and needs to be improved. If you don’t have one, I can help you build one.

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Tactical Optimization

Analyzing or establishing your KPIs and making ongoing recommendations for optimizing your marketing initiatives to improve performance.

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Sales Pitch Tune-up
 

Reviewing and providing feedback on your sales pitch and demo to help you tell a persuasive story that moves prospects along the sales pipeline.

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Marketing Frameworks

Providing tools and templates to support your processes, build knowledge in your team, and guide your marketing efforts. 

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  • What is a fractional CMO?
    A fractional Chief Marketing Officer (CMO) is a seasoned marketing leader who becomes part of your leadership team on a part-time or temporary basis. They guide strategic initiatives and oversee tactical execution to ensure your marketing efforts drive results. Learn more: What is a fractional CMO, and how can they help my business?
  • How is a fractional CMO different from a consultant?
    A fractional CMO becomes part of your leadership team on a part-time or temporary basis and is responsible for guiding your strategic marketing initiatives and overseeing tactical execution. The scope and duration for a consultant is project-based, typically in a specialized area. Here’s a blog post that explains more.
  • Who are your fractional CMO services for?
    B2B businesses of all sizes can benefit from fractional CMO services. Small to mid-sized companies may not yet be ready to hire a full-time marketing leader but require strategic leadership to scale and compete effectively. A larger company may have a temporary marketing leadership gap or need expertise for a specific initiative. Let's chat if you’re unsure if fractional CMO services suit your situation.
  • How do you handle the execution of marketing strategies as a Fractional CMO?
    As a Fractional CMO, I guide the execution of marketing strategies through your internal team or by leveraging external resources like agencies or freelancers. I provide oversight and direction to ensure effective implementation. Additionally, I have a network of trusted external resources for specialized needs such as digital marketing, copywriting, SEO optimization, and tech stack recommendations, ensuring your marketing initiatives are executed efficiently and effectively. This flexible approach ensures you have the right expertise for every aspect of your marketing strategy.
  • How long is a typical engagement?
    Your business needs entirely drive it. I typically recommend a baseline commitment of three to six months. This allows us to assess, strategize, and implement impactful marketing solutions. Engagements can extend until you’re ready for a full-time hire. Ultimately, it's about a timeframe that best suits your situation.
  • What amount of time can we expect you to dedicate each week?
    It’s all about what you need! Depending on your business objectives and urgency, it can range anywhere from one to three days per week. More hours are typically required at the beginning of the engagement to dive into your business, customers, competitors, and challenges. We'll hammer out the specifics at the start, aligning them with your goals.

Let's Discuss Your Marketing Needs

Whether you’re looking for focused problem-solving, ongoing expert guidance, or continuity after a Fractional CMO engagement, I’m here to help. Book an exploratory call to determine the best advisory option for your business.

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