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Marketing Consulting Services

Expert B2B Marketing Guidance for Startups and Scaleups

Do you need specialized expertise or help with specific initiatives? I analyze your situation, plot the course to success, and deliver winning results in a project-based engagement.

Tackle Your Marketing Challenges

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Expertise
Engage a seasoned B2B marketing professional adept at analyzing and troubleshooting complex marketing challenges and crafting plans to tackle them. 
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Flexibility
Customize the scope and duration of the engagement depending on the specific needs of your B2B business.  
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Objectivity
Gain a fresh perspective on your marketing strategy and execution. Uncover areas for improvement and potential growth opportunities. 

Some of the Ways That I Can Help

Positioning

Leading your team through a positioning exercise to uncover your differentiated value that’s the bedrock for your account strategy, sales pitch, marketing campaigns, and product roadmap.​​

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Website Audit

Identifying areas for improvement on your website to clearly communicate the problems and use cases you address and the value you deliver to your target audience.

 

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Sales Narrative

Developing a sales narrative and customer-facing pitch deck to help your sales team tell a persuasive story that moves prospects along the sales pipeline.​

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Tactical Optimization

Analyzing or establishing your KPIs and making recommendations for optimizing your marketing initiatives to improve performance.

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Product Launch

Developing a comprehensive plan that includes competitive analysis, audience definition, positioning, value propositions, sales and partner enablement, promotion, and all the other activities that are part of a successful launch. 

Marketing Plan

Providing feedback on your existing marketing plan or building one from scratch. Prioritizing your initiatives for maximum impact. 

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  • What is a fractional CMO?
    A fractional Chief Marketing Officer (CMO) is a seasoned marketing leader who becomes part of your leadership team on a part-time or temporary basis. They guide strategic initiatives and oversee tactical execution to ensure your marketing efforts drive results. Learn more: What is a fractional CMO, and how can they help my business?
  • How is a fractional CMO different from a consultant?
    A fractional CMO becomes part of your leadership team on a part-time or temporary basis and is responsible for guiding your strategic marketing initiatives and overseeing tactical execution. The scope and duration for a consultant is project-based, typically in a specialized area. Here’s a blog post that explains more.
  • Who are your fractional CMO services for?
    B2B businesses of all sizes can benefit from fractional CMO services. Small to mid-sized companies may not yet be ready to hire a full-time marketing leader but require strategic leadership to scale and compete effectively. A larger company may have a temporary marketing leadership gap or need expertise for a specific initiative. Let's chat if you’re unsure if fractional CMO services suit your situation.
  • How do you handle the execution of marketing strategies as a Fractional CMO?
    As a Fractional CMO, I guide the execution of marketing strategies through your internal team or by leveraging external resources like agencies or freelancers. I provide oversight and direction to ensure effective implementation. Additionally, I have a network of trusted external resources for specialized needs such as digital marketing, copywriting, SEO optimization, and tech stack recommendations, ensuring your marketing initiatives are executed efficiently and effectively. This flexible approach ensures you have the right expertise for every aspect of your marketing strategy.
  • How long is a typical engagement?
    Your business needs entirely drive it. I typically recommend a baseline commitment of three to six months. This allows us to assess, strategize, and implement impactful marketing solutions. Engagements can extend until you’re ready for a full-time hire. Ultimately, it's about a timeframe that best suits your situation.
  • What amount of time can we expect you to dedicate each week?
    It’s all about what you need! Depending on your business objectives and urgency, it can range anywhere from one to three days per week. More hours are typically required at the beginning of the engagement to dive into your business, customers, competitors, and challenges. We'll hammer out the specifics at the start, aligning them with your goals.

Let's Tackle Your Marketing Goals Together

Whether you need a roadmap for a specific project, help defining your brand’s position, or strategic insights to drive growth, I’m here to support your journey.

 

Let’s connect and discuss how I can help your business move forward with confidence.​

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